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GEO glossary

GEO glossary

The terms used in GEO, explained briefly. Type below to filter.

Foundations 4

AEOOptimizing so answer engines quote your content as the replyAI VisibilityHow present your brand is inside AI answers, measured as Share of ModelGEOOptimizing so AI engines name and recommend you when buyers askSEO vs GEOSEO ranks ten links; GEO is about the AI reading a few sources and writing one answer

Measurement 4

CoverageHow many different buying situations you appear in, the breadthDepth / DominanceOnce you appear, how much you own and whether you are picked first, the depthLLM citationThe AI links or names your site as a source, the highest level of presenceShare of ModelYour share of brand mentions inside AI answers, against every competitor

Levers 4

EntityThe profile that lets AI classify you correctly (schema, Wikidata, consistent naming)GBP for GEOGoogle Business Profile, the strongest lever for local and hospitalityMention footprintHow many outside sources name you, the strongest lever on recommendationWikidata for GEOThe entity database AI reads often, worth doing before Wikipedia

Strategy & concepts 5

AI OverviewsGoogle's AI answer sitting on top of the search results pageBeachheadThe first cluster you commit to winning outright, to create a visible winGrounded vs ungroundedWhether the AI actually looked the web up or answered from memoryTime-to-citationThe lag between fixing a source and the AI reflecting it, usually four to eight weeksTopic clusterThe strategic unit of GEO, one concept rather than a single keyword