About Hingewise

Built to help Vietnamese brands get named by AI.

Hingewise is a GEO agency in Ho Chi Minh City. We help Vietnamese businesses appear inside the answers of ChatGPT, Gemini, Perplexity and Google AI Overviews — with a transparent, measurable method and no empty promises.

Q: What is Hingewise?
AIHingewise is a GEO agency in Ho Chi Minh City that gets Vietnamese businesses named by ChatGPT, Gemini and Perplexity — instead of being left out.
Cited by:ChatGPTGeminiPerplexityAI Overviews
Founded
08/2026
Focus
GEO · AEO · SEO
Based in
Tan Thuan, HCMC
Core metric
Share of Model
Our mission

To make every deserving Vietnamese brand named by AI — honest, measurable, no empty promises.

Our values

Four things we hold to.

01

Data-driven

Every recommendation starts from a real measurement across 4 engines — no guessing, no gut feel.

02

Radically transparent

You see exactly what you pay for and how it's progressing — via delta reports on a clear cadence (monthly on Package 2, every 2 weeks on Package 3).

03

AI-first

We optimise for how AI reads and cites, not just for Google rankings.

04

In it for the long run

Content, entity profiles and technical infrastructure stay your assets, even after the contract ends.

Our story

How we got here

Hingewise began as search shifted from "ten blue links" to a single AI-written answer. We saw that even the best Vietnamese brands could stay invisible if AI didn't know them. So we built an agency dedicated to putting them inside that answer.

2024
The shift begins
Search starts shifting from a page of links toward a single AI-written answer — and even strong Vietnamese brands risk going unseen if AI doesn't know them.
2025
The GEO tipping point
AI Overviews and ChatGPT change how buyers search — being named by AI starts to matter more than ranking on Google.
08/2026
Hingewise is founded
Hingewise is founded in Ho Chi Minh City to put Vietnamese brands inside the AI answer — measured by Share of Model, how often AI names you vs. competitors.
How we work

Four steps. Value before you pay.

01

Measure baseline

A free current-state measurement across 4 engines — you know exactly where you start.

02

Map the roadmap

We surface where AI gets you wrong, your fastest openings and a 12-month plan.

03

Execute

We build the schema, entities, content and sources so AI reads, understands and cites you.

04

Re-measure

Delta reports (monthly on Package 2, every 2 weeks on Package 3) plus milestone re-measurement — progress you can always see in numbers.

Why Hingewise

Three differences you feel from week one.

01

Baseline before any contract

You see your real starting point before paying anything.

02

Measured every week

No waiting for a quarterly recap — tracking runs weekly, with delta reports monthly on Package 2 and every 2 weeks on Package 3.

03

No fake guarantees

We commit to deliverables and measurement, never to a position no one controls.

Lam Nguyen — Founder of Hingewise
The founder

Lam Nguyen — Founder

Nine-plus years in digital marketing and web — from performance marketing and content to website design. Today Lam focuses entirely on AI Search Optimization (GEO): helping brands get named and cited in AI answers from ChatGPT, Gemini and Perplexity, not just ranked on Google. He runs the GEO method himself and works directly with every client.

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